LEGOLAND® FLORIDA RESORT APPOINTS BRIAN BACICA AS PARK PRESIDENT
Experienced Attractions Executive to Lead Resort Through New Era of Expansion in Central Florida.
LEGOLAND® Florida Resort today announced the appointment of Brian Bacica as its new Park President, overseeing all operations, guest experience, and future expansion plans across the Resort—including LEGOLAND® Theme Park, LEGOLAND® Water Park, SEA LIFE Florida Aquarium and LEGOLAND® Hotel properties.
Bacica joins LEGOLAND Florida Resort at a pivotal moment in the Park’s evolution. On February 27,
2026, the Resort will debut Galacticoaster, the first indoor, space-themed family coaster in the Park’s
history and the largest single in-park investment to date—launching a new era of immersive, tech-
forward, guest-driven expansion.
An experienced operator and business strategist, Bacica brings more than three decades of executive
leadership experience across the attractions, hospitality, and food & beverage industries. He has held
senior positions with Disneyland Resort and Universal Parks & Resorts in both California and Florida and
has led major revenue divisions, large-scale operational teams, and transformative resort expansions
throughout his career.
During his time with Universal, Bacica played a significant role in the opening of Volcano Bay, the
company’s first purpose-built water park, and helped lead the rebranding of Universal CityWalk
Hollywood—both key milestones strengthening tourism growth and destination performance.
Most recently, Bacica served as Park President for Busch Gardens Tampa Bay and Adventure Island,
leading two of Florida’s top tourism destinations with more than 6,000 team members. Prior to that, he
served as Park President for Six Flags Great Adventure Resort in New Jersey, overseeing operational
and capital growth across theme parks and resort property, including new coasters, water-park
enhancements, and lodging developments.
“LEGOLAND Florida Resort is entering an incredibly exciting period of expansion and innovation, and I’m
honored to lead the team as we deliver on some highly anticipated Park updates,” said Bacica. “With
major investments like Galacticoaster on the horizon, we have an extraordinary opportunity to build new
experiences that spark imagination, strengthen family connections, and elevate Central Florida as a must-
visit destination for families. I can’t wait to continue that momentum with this talented team and bring even more LEGO adventure to life.”
In addition to his corporate leadership roles, Bacica has served on multiple nonprofit and community
boards, including involvement with Discover A Star Foundation supporting children’s health and
homelessness initiatives. He holds an MBA and a Bachelor of Science in Business Management from the
University of Phoenix.
About LEGOLAND® Florida Resort
LEGOLAND® Florida Resort is the ultimate vacation destination for families with kids, combining the creativity of LEGO® with Florida sunshine. Located 45 minutes from Orlando and Tampa, the Resort spans 150 acres and features more than 50 rides, live shows, and themed attractions inspired by beloved LEGO® brands and characters. As part of the Resort’s biggest investment to date, LEGO Galaxy, guests will soon experience Galacticoaster — an all-new indoor, family space-themed coaster
opening on February 27, 2026. The Resort also includes the year-round LEGOLAND® Water Park, with more than a dozen family water slides, a lazy river, and interactive play areas, plus three on-site themed accommodations: the LEGOLAND® Hotel, LEGOLAND® Pirate Island Hotel, and LEGOLAND® Beach Retreat, each offering kid-friendly rooms, nightly entertainment, and resort-style amenities. LEGOLAND® Florida Resort is a Certified Autism Center (CAC), ensuring trained staff, sensory guides, and inclusive features to support guests of all abilities.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning
experiences.
See www.LEGOLAND.com/Florida for more information and follow @LEGOLANDFlorida on social media.
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