More than 180 Guests Dressed as Witches Took to the Skies Aboard the 400-Foot Observation Wheel
The Orlando Eye reached new heights this Halloween season, establishing a world record for the most people dressed as witches on an observation wheel as 184 participants took part in the celebration on Wednesday, Oct. 21.
Pointed hats and witches’ cloaks filled the attraction’s capsules at sunset as participants enjoyed views of Central Florida from 400 feet above Orlando. The official participant count was verified by Norah White President and CEO – Elect of the I-Drive District, and guests were provided with complimentary admission as a thank you for taking part in history at the iconic attraction.
The record-setting event also highlighted the Halloween celebrations taking place across Merlin Entertainments’ Florida attractions. The LEGO® Wacky Witch from LEGOLAND® Florida Resort surprised guests, representing the resort’s Brick or Treat event, where families can enjoy trick-or-treating, character meet-and-greets and seasonal entertainment on select dates through Nov. 1.
Peppa Pig also helped mark the occasion in her Halloween witch costume. At Peppa Pig Theme Park Florida, families can continue the seasonal fun during Peppa’s Halloween Party, offered on select dates through Oct. 31 and featuring trick-or-treating, festive décor, seasonal treats and character meet-and-greets.
For a limited time, an Orlando Eye ticket also includes admission to either SEA LIFE Orlando or Madame Tussauds Orlando at no additional cost. Guests can also purchase a three-attraction ticket starting at $39.
For more information, visit https://www.theorlandoeye.com/.
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About The Orlando Eye
The Orlando Eye is a 400-foot-tall observation attraction located in the heart of the city, offering breathtaking views of Central Florida. The attraction showcases 360-degree views of the area, including popular theme parks and attractions, downtown Orlando, and Kennedy Space Center on Florida’s east coast, all within the comfort of 30 air-conditioned glass capsules. Each capsule accommodates up to 15 guests to enjoy a serene 20-minute trip above the breathtaking landscape. The Orlando Eye is a top attraction — in the country’s tourism capital, and is part of Merlin Entertainments’ portfolio of family-friendly attractions and theme parks in The Sunshine State, including SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, and nearby, LEGOLAND Florida Resort and Peppa Pig Theme Park Florida in Central Florida.
About LEGOLAND® Florida Resort
LEGOLAND® Florida Resort is the ultimate vacation destination for families with kids, combining the creativity of LEGO® with Florida sunshine. Located 45 minutes from Orlando and Tampa, the Resort spans 150 acres and features more than 50 rides, live shows, and themed attractions inspired by beloved LEGO® brands and characters. As part of the Resort’s biggest investment to date, LEGO Galaxy, guests can now experience Galacticoaster — an all-new indoor, family space-themed coaster. The Resort also includes the LEGOLAND® Water Park, with more than a dozen family water slides, a lazy river, and interactive play areas, plus three on-site themed accommodations: the LEGOLAND® Hotel, LEGOLAND® Pirate Island Hotel, and LEGOLAND® Beach Retreat, each offering kid-friendly rooms, nightly entertainment, and resort-style amenities. LEGOLAND® Florida Resort is a Certified Autism Center (CAC), ensuring trained staff, sensory guides, and inclusive features to support guests of all abilities. See www.LEGOLAND.com/Florida for more information and follow @LEGOLANDFlorida on social media.
About Peppa Pig Theme Park Florida
Peppa Pig Theme Park Florida is the ultimate destination for little ones, featuring interactive rides, themed playscapes, character shows and an indoor cinema. Every corner is crafted with preschoolers in mind, from their first roller coaster rides to free fair games for the whole family. Opened in 2022 as the world’s first Peppa Pig Theme Park, it is located steps away from LEGOLAND® Florida Resort in Winter Haven, 45 minutes from Orlando and Tampa. As a Certified Autism Center, the Park offers enhanced accessibility features and comprehensive guides to ensure a comfortable visit for all families.
See www.peppapigthemepark.com/florida for more information.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.